Digital assets are the backbone of a business. To keep your business functional, you have to store and share digital resources like operational documents and marketing materials. But managing digital assets is essential to enhancing the overall growth of a business. Automated Investments offers a comprehensive solution to manage your digital assets with affordable pricing.
With our Digital asset management solution, you can easily organize, store, analyze, and share digital assets across your organization. We can assist to increase your sales using the latest content, our designers create assets instead of tracking them down, and improve overall efficiency.
What is Digital Asset Management (DAM)?
Digital asset management is a business process for storing, organizing, sharing, and securing digital assets across companies of all sizes. This includes everything from image, video, audio, creative files, presentations, documents, and more.
Digital asset management software can help you centralize all your brand assets in one place, manage them properly, and share from anywhere. It can also help you cope with problems like database management, user permissions, and version control.
Therefore, it helps your team to collaborate more closely, improve their workflow, accelerate your digital content, and improve your overall brand visibility.
What are Digital Assets on Amazon?
Digital assets on Amazon are different types of digital products like e-books, audiobooks, music, and digital games. To manage and distribute Amazon digital assets properly, you can use AWS Partner Solutions and AWS digital asset management platforms.
We offer AWS Partner Solutions specialized tools and expertise to manage digital assets for small businesses, Digital Asset Management for E-commerce, and enterprise digital asset management.
Types of Digital Asset Management
Digital asset management tools are designed to store various types of assets in different formats. They also offer file conversion; for example, if you need a PNG but the source file is in a TIFF format, you can easily convert your file with one click. It can also help non-technical employees manage and streamline digital content.
Image Asset Management
Digital asset management solutions can be a great way to store and manage visual assets like images or photographs in different formats like PNG, JPEG, GIF, TIFF, RAW, etc. Supporting different file formats will help your company fulfill content needs in any format.
Digital asset management for e-commerce can benefit greatly from Digital asset management solutions. Your marketing departments will benefit from it in terms of efficient product management and promotion, as well as the ability to save all of your product photos in a neatly arranged database. Your digital assets are safe and secure within the digital asset management system.
Video Asset Management
A variety of video formats, including MP4, AVI, MOV, and others, are supported by the digital asset management software. It is a really important feature, as 83% of video marketers say that videos help them generate leads. Digital asset management doesn’t just store videos; it has features that enhance video asset management. For example, you can preview any video and ensure that it meets specific requirements. You can also make videos suitable for any device or platform. These features make the digital asset management an invaluable tool for companies to easily optimize their videos, ensure accessibility and seamless distribution.
Audio Asset Management
Digital asset management solutions are also capable of handling many audio file formats. The most common audio files are music tracks, sound effects, podcasts, and voice recordings. These files are stored in audio formats like MP3, WAV, etc. This feature is invaluable to media companies, advertisers, or podcast producers that rely heavily on audio files to manage their day-to-day business.
Documents Asset Management
DAM can store different document types, like Excel spreadsheets, Doc files, etc. This helps your business to share important files along with their media files. For example, you can send briefing, strategy, and research budget documents to other materials.
Other Asset Management
Utilizing a Digital Asset Management system, such as Automated Investments, ensures that you can efficiently access the most current version of any document within the system. You can also manage the accessibility of the document for different users. This will help you share important materials with external stakeholders.
Benefits of Digital Asset Management (DAM)
Digital asset management solutions can provide benefits to different roles within an organization simply by centralizing and automating the process of digital asset management. Here are some of the key advantages:
Time and Cost Saving
Digital asset management platforms like Automated Investments offer advanced automation tools like image resizing and file conversation. So that brands don’t have to do repetitive tasks like recreating any asset or manually resizing, it saves time for asset preparation. We also avoid any unnecessary duplicate purchases, which reduces the licensing costs.
Data Driven Decisions
A digital asset management system gives access to strategic insights and analytics. So, the team can make an informed, data driven decision based on the asset performance and campaign. We also meet all the legal and brand standards.
Brand Consistency
Brands can easily access all the digital assets they need in one centralized place with the help of our digital asset management system. These assets could vary from images and logos to other branding elements. This centralized system helps to maintain brand guidelines while reducing any risk of human error or unauthorized access.
Improved Marketing Campaigns
With our Digital Asset Management system, you can easily access assets and collaborate on campaigns across teams. It also helps teams easily track campaign performance and enhance team collaboration.
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Frequently Asked Questions
Why is digital asset management important?
A digital asset management solution is important because it tracks user rights, licenses, and digital asset expiration dates. This assists the companies in avoiding copyright infringements and related legal implications.
Why are visual assets important for branding?
Visual assets help your brand to create a consistent visual identity. It is crucial to preserve the professional appearance of a brand's materials.
How is cloud based digital asset management different from traditional digital asset management?
A cloud based digital asset management system offers easy to adjust storage capacity, you can access the DAM system from anywhere with an internet connection, it's cost-effective, and it features robust cloud-based security.
On the other hand, a traditional asset management system needs hardware and maintenance, has restricted access to the stored assets, and has potential security threats such as data loss or security breaches.
Overall, most organizations look for cloud-based digital asset management systems because they are more flexible, scalable, and affordable.
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